These days customers can be hard to come by for photographers. There are never enough of them and they have many options in today’s markets. Because it is tough to land a new client, it becomes so important to take care of the ones you have after earning their business.
Out of sight = out of mind! I was horribly guilty of being ‘out of sight’ in my early days. I should make no excuses, but it was a different time. In the ‘olden days’ we marketed by direct mail and sales calls and maybe a portfolio showing. Today is different. While I occasionally make sales calls I rarely get them anymore and I like it that way.
If I was an art buyer I probably would prefer to not get calls (some prohibit it) even though my job is to work with photographers. If I was a real art buyer, it might take a lot to get excited about another photographer knocking on my virtual door. But I would get excited if a photographer contacted me in a unique and interesting manner and presented work that made me think “wow”. … Continue Reading