by Lee Mandrell
Camera’s, lenses, filters, light meters, flashes, tripods, backpacks, bags, studio space, studio equipment, lighting, stands, (gasp! pause for air) backdrops, props, software, computers, travel, fuel, lodging, assistants, and the list goes on. These are just some of the expenses photographers are faced with in order to carve out a meager existence and living. What is not generally realized is that every single shot that a photographer takes or creates costs them money to produce in some shape or form. Sometimes there are literally hours spent getting a shot, whether it’s in the studio, traveling, or out in the field somewhere. Then in some cases, depending on the shot, there are more hours spent in post editing, just to make sure it’s pixel perfection. Most photographers I know of personally average 60 or more hours a week doing what they do, and yet of these photographers, I never once hear any of them complaining about the hours or the actual work. I certainly never complain when I am doing what it is I love to do. So why is that most people think we should work for next to nothing or give our work away for free? It certainly isn’t cheap for us to produce a photo, nor is it always easy. … Continue Reading